The Gospel spread like wildfire in the first few centuries of the church because...it was new...and because it was an idea that spread...and because it did not speak to the core of the society of the day but because it spoke the fringes that were truly interested.
Perhaps the Reformation spread the same way? How about the first and second Great Awakening? Methodism, too? How Christianity in Africa today? Maybe the times when Christianity spreads is not because it is simply a "good" idea, but an idea that spreads.
See this video:
How does the Gospel message once again become an "idea" that spreads among "people who are interested?" How do we once again communicate to the interested fringes that spread the message? Ideas that spread, win.
H/T to Bill Lewellis at DioBeth NewSpin.
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